- Despite rising pessimism about the macro, regulatory, and political outlook, 86% of EU firms still plan to invest in the coming year, only slightly below 2024 levels.
- EU investment is tilting toward maintaining and upgrading existing assets rather than capacity expansion, contrasting with U.S. firms’ greater focus on building new capacity.
- Portugal and Romania illustrate divergence within the EU, with Portuguese firms strongly positive on investment and sector outlook, and Romanian firms especially ambitious on capacity expansion, digitalisation, and AI.
- Uncertainty, skill shortages, high energy costs, and regulation remain the top obstacles, while firms continue to prioritise digitalisation, AI, climate action, and supply-chain resilience.
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The recent EIB Investment Survey 2025 corroborates a complex picture: firms across the EU are largely committed to investing, but under growing caution driven by external uncertainty and increasing costs. While 86% of surveyed EU firms plan to invest in the coming year—a slight decline from 2024’s 87%—there is a discernible shift in the nature of investment toward maintenance, replacement, and improvement over expansion. [3][10]
Firms’ optimism about sectoral prospects outpaces their sentiment toward the wider economic, regulatory, or political climate. Portuguese companies rank among the top in the EU in net investment expectation balance (+16%) and sector business outlook (+14%) despite being more pessimistic than average about the macro environment. [4][2] Romanian firms, though investing at lower absolute rates, show even stronger capacity expansion plans over the next three years (44%) versus the EU norm (26%). This suggests that perceived opportunities at local or sector levels (driven by EU funding, infrastructure, innovation) mitigate broader pessimism. [1][3][4][9]
Key barriers are consistent: uncertainty about the future (economic, geopolitical) and lack of skilled workers rank highest, along with high energy costs and regulatory complexity. These are cited more frequently by EU firms than their U.S. counterparts. [11][3] Nonetheless, some pressures—particularly supply chain disruptions—are easing slightly, while investment in digital technologies (including generative AI), and climate adaptation and mitigation, remain strong priorities. [3][1][9]
Strategic implications for investors and policymakers include: stronger differentiation in investment strategy by country and sector; elevated valuation of firms or regions managing to offer predictability, skilled labor access, regulatory clarity; opportunity for finance providers to address gaps in expansion-investment funding; and enhanced returns for early movers in AI, green transition, and resilient supply chain investments. Open questions include how high cost burdens (energy, labor, regulation) will evolve, whether expansion investment will pick up if macro risks abate, and how competitive dynamics vs. U.S. and China will affect policy reforms.
Supporting Notes
- 86% of EU firms plan investment over the next year, compared to 87% in 2024, showing little retreat despite increased caution. [3][10]
- Only a small and marginally higher share of EU firms expect to increase rather than decrease investment in 2025, but many are focusing on replacement rather than expanding capacity. [3][0][10]
- In Portugal, net balance expecting to increase vs. decrease investment in 2025 is 16%, compared to EU average of 4%. [4][2]
- Portuguese firms see economic climate outlook net balance −45%, worse than EU average −30%; but sector outlook is positive (+14%) vs EU average ~0%. [2][4]
- 78% of Romanian firms invested in the past year, below EU average of 86%; 44% plan capacity expansion over next three years vs EU average 26%. [1][9][3]
- Digital transformation: Romanian firms using multiple advanced technologies are at 48%, matching EU average; 30% report systematic use of generative AI. [9][1]
- EU vs U.S. comparison: EU firms more likely to invest in intangible assets (35%), U.S. firms devote more to physical capacity/land/buildings. [3][0][11]
- Almost three-quarters of EU firms cite availability of skilled labour and future uncertainty among top investment obstacles; energy costs and regulatory barriers also prominent. [0][11][4]
- 92% of EU firms have taken action to reduce greenhouse gas emissions; 68% report costs from extreme climate events; 53% have taken adaptation steps. [3][11]
Sources
- [1] www.romania-insider.com (Romania Insider) — 2025-12-09
- [2] www.essential-business.pt (Essential Business) — 2025-12-10
- [3] www.eib.org (European Investment Bank) — 2025-10-16
- [4] www.eib.org (EIB) — 2025-12-10
- [9] www.romania-insider.com (Romania Insider) — 2025-12-09
- [10] focusonbusiness.eu (FocusOnBusiness.eu) — 2025-12-09
- [11] www.eib.org (EIB) — 2024-10-23